Small Biz Boomer

Life Lessons for All Generations

Superheroes Walk Among Us


Cats & All That ™

Finally, time permitting I went  to see the film “The Avengers.” The title reminded me of  the British television show with  Diana Rigg (Mrs. Peel) and Patrick MaNee (John Steed) from the 1960s.   Always a lot of fun but not quite as colorful or awe inspiring as the current version in theatres featuring the Marvel Comic characters, Iron Man (Robert Downey), Hulk (Mark Ruffalo) , Thor (Chris Hemsworth) , and Black Widow (Scarlett Johansson).  The plot goes something like this:  Loki (adopted half brother of Thor) has formed a scheme with some other spacevillian types to destroy the Earth.    Nick Fury (Samuel L.  Jackson)  concocts a scheme to revive S.H.I. E.L.D, a sort of  space terrorist fighting organization with the reluctant heroes who  have been living on earth doing their routine – for  some extraordinairy –  routines.   In the film they come together and  save the world (or at least New York City) from destruction.  There…

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In Search of Kindness

Cats & All That ™

It’s been several months since Koko, a domestic shorthair,  decided to take off from CCL’s house for parts unknown.   I still think of her and her kindness and affection.  (so much for cats not being affectionate).

Now CCL has Grace, a tabby, a foster that we are both considering for adoption.  It is clear that Grace was once abused tortured and overfed.  She has because of the kindness of CCL become affectionate, playful and healthy.  Kindness heals.  I like to think that Koko is spreading her special brand of it to another family.

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You Never Know Who Your Angels Are

Worth resharing because it holds true for all time.

Cats & All That ™

(This post was originally published in August 2014. I was struck however by the flower shop employee who helped aid in the capture of the Charleston massacre. - Azeena

A few weeks ago CCL was taking out the trash and Jean Claude, the black Bombay decided to go out for a bag of potato chips ( or whatever). We tried to find him, posted signs, queried neighbors etc. Now,CCL’s house is sandwiched between two others neighbors -Cathy and Joe who have a new patio – and Mildred who often leaves food for stray cats. I was convinced Mildred was holding Jean Claude hostage and urged CCL to take action. After about a week, CCL went out-of-town and I decided to stop by her house. Mildred, the accused cat hostage taker was working in her yard. I introduced myself and asked if she had seen Jean Claude. “No” she replied quietly…

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Getting Your Story in the News Media In the Time of COVID

The COVID19 pandemic made it challenging to reach reporters and journalists. It’s a tough time being a public relations specialist who deals with news media. We are competing with thousands of marketing and public relations professionals in quarantine when all journalists want to report on is the latest COVID news. However, you can do to break through the noise and get your news coverage for your story. There are some things to take into account:

· More people are watching television

· More people are using Social Media

· More people are taking an interest in the news and digital information sources.

This all means that you have an audience that is more readily accessible and able to digest information that you distribute. Reaching the News Media: An Action Plan First, manage your client’s expectations. Some media outlets don’t reach thousands of people but the outlets can reach and influence those who will help build your client’s reputation or promote their issue. Do some research, through Google or Bing, utilize Google News or Apple News as you search by topic for outlets and reporters. Understand the media and the reporter/producer or host’s goals and objectives Plan your client’s strategy with their goals and the media outlet’s goals in mind. What do you want to sell/pitch/convey? Develop a target list, don’t be too ambitious, use Google, or if you have the financial resources a professional list creation service such as Cision. Utilize Social Media to find your reporter/producer on Instagram or Twitter.  Follow them to get some insight on what they might want to cover.  Some Social Media channels also contain mailbox options or emails of the reporter or producer you want to reach.  However, do respect their privacy and personal space. Go broad in your reach by tapping into an international outlet or go small by contacting a community blog or listserv. Finally, be the audience you want to reach. Read and watch news and blogs on a variety of issues and topics. Learn more about the reporters, media outlets, and producers you want to reach.

Age is Just A Number

Recently The New York Times featured a story about powerful women.  All the women over 60.

It is important to remember that age is just a number.



Yes, You Should Read This Book

Tony Robbins * Simon & Schuster * February 28, 2017 * 256 Pages I wasn’t very familiar with Tony Robbins until I watched a documentary about him on Netflix called I Am Not Your Guru. Yowza, that thing is crazy! I went from seeing Robbins as slightly weird and cheesy to […]

via Unshakeable (★★★★☆) — bug bug book reviews

What Not to Wear When You’re Over 50

This was a great post too great not to share with my fellow fashion conscious boomers.



The Perils of Being Too Busy

#Time is your most valuable asset.

Cats & All That ™

Time is the one resource that equalizes everyone. No matter how much money or power you have, you get the same 24 hours a day that everyone else gets. Now you might be able to allocate resources to accomplish tasks for you, but those resources are trading in their time.

I recently created a dream board full of ideas and items I want to accomplish in my life time. Some are short-term, e.g. finish a book this week, and some are long-term (buy an apartment in Paris!). But one of the lessons that I have learned recently is to make time for your dreams. We all waste time. I saw a post that captured this perfectly.


In this case, it’s the trade-off between working out and playing Candy Crush (or in my case – Simpsons Tapped Out). I realized that I don’t want my life to be measured in increments…

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How to Deal with People Who Waste Your Time and Energy

We are all familiar with the genre – Dracula,  Twilight  – all contain fictional characters who thrive on the blood of the living to sustain their lives indefinitely.  This is often done at great cost to their victims  and often death of their victims.

Unfortunately in our business dealings,  we  all too often encounter people who resemble these fictional characters.  They schedule meetings and renege constantly.   They call you for a little advice or  the name of a  business contact.  Often  they are in over their heads with clients who pay hefty sums for your(their)  counsel.   They try to get items or services  for free.  They waste your time with conversations that seem to go on for an eternity.    It’s time to stop these time sucking, energy wasting people in their tracks.  We must learn to say no to people that don’t support our business interests and want to drain our time and energy.   Just say no.

Black Women’s Roundtable Report: Black Women in the U.S.



Black Women in the United States, 2015, continues the Black Women’s Roundtable’s (BWR) annual inquiry into the challenges and triumphs of Black women across the U.S.  This year’s report, however, provides an even more nuanced examination of Black women’s experiences, not only uncovering broad, national trends, but also taking a specific deep dive into the conditions of Black women in key To that aim, we’ve included a special “Voices” section which shares the experiences and personal narratives of state-based BWR leaders who are on  the  front  lines, addressing every day issues that are central to the Black woman’s experience across the nation. As such, this report is unique. It provides a broad perspective on the conditions of Black women throughout the nation while also giving a  more refined view that allows an authentic reflection of the varied conditions  of  Black women. From the most remote rural areas of this nation to bustling urban centers, this report shares a three dimensional representation of the lives of Black women throughout these United States.

For more information go to


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