Small Biz Boomer

Life Lessons for All Generations

Archive for the month “April, 2013”

Why Originality is Overrated

There is really nothing new under the sun and perhaps even on the intergalaxtic landscape. It’s Deja Vu with fashion, television and cocktails (The original Get Smart and the original Mission Impossible now air on Me TV) and whisky sours are the rage.

Business & Money


This post is in partnership with Inc., which offers useful advice, resources, and insights to entrepreneurs and business ownersThe article below was originally published at Inc.com.

If you’re in sales, you probably know this: Selling something new and different is a lot harder than selling something that’s familiar or something that’s just a little bit different and hopefully better. Most people are reluctant to try new things.

This is probably a lot less true for entrepreneurs, but the vast majority of your potential buyers aren’t going to be entrepreneurs or risk-takers. That means you’ve got to learn to speak their language and put your selling proposition into a framework that they understand, appreciate and are comfortable with.

(MORE: Ten Quotes to Inspire Business Leaders)

Let me give you a great example from my days of selling Xerox machines to law firms.

The first thing you…

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ONE MILLION WOMEN STRONG: VERGO PRODUCTIONS WILL JOIN THE GLOBAL CONVERSATION MAY 3rd

Vergo Productions

VERGO Productions Chief Operating Officer  and Media Strategist Enid Doggett will join the conversation May 3, at 12 noon  when Good Living Enterprises and Recipes for Good Living Magazine, in cooperation with AT&T,  hosts its  first ever interactive virtual global conversation. Women from more than 30 countries plan to be part of the event.

Doggett is serving as an advisor to Women Are Talking which was  founded by Bonnie McDaniel, president of Good Living Enterpriseshttp (www.bonniemcdanielgoodliving.com).

The global discussion will utilize tweet-ups, AT&T Telepresence Centers  and Face Book.  Each conversation  will be moderated simultaneously by women leaders from five US cities.

Anyone can participate by logging into  www.facebook.com/womenaretalking or Twitter @watalking).

“This event will bring a million voices into one virtual room as an idea to focus the experiences and insights of women on issues of work, career, education, health, finance, family, relationships, personal development, and the law and public…

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Hey We Know How to Be Disruptive! We Invented It!

There’s a lot of talk these days in the  media about being disruptive.  Disruptive  meaning changing the world through technology and digital product invention.    Amazingly a lot of the  young tech, and marketing  geniuses I currently admire  wear  the same long-shaggy haired  looks, baggyy jeans and granny glasses  as some of my friends did during my college days in the 1970s.

Being disruptive is who we are as Americans.   Back in the 1960s and  1970s  thousands of baby boomers  took to the streets to demand civil rights and change America’ landscape  racially and economically.   Still other boomers, tinkered with the new technology while in their garages and dorm rooms  –  Bill Gates, Steven Case and the  Steve Jobs –  inventing products that changed the techno-eco landscape and the  way the world connects and communicates  forever.

Today’s revolution involves  hundreds of  young developers and inventors who want to make the world a better place.   Many of them  are the subject of mainstream media focus but  baby boomers still have a place in this techno-eco revolution  – we invented it.

Inspiring Boomer : Flo McAfee, Renaissance Woman

This was the first  blog posted  on this site in  2013.  Flo McAfee recently  published a Kindle version of her book “Grown-Up ABC’s Momma Taught Me” available on  Amazon.   The hard copy version will come out later this summer.   You can find her beautiful art works at www.floydettamcafee.com.

Flo McAfee is an army brat who has lead a very peripatetic life.  Always on the move, she grew up calling more than 20 places home during her formative years including Fort Bragg, North Carolina; Augsburg, Germany and West Point Military Academy.

Floydetta "Flo" McAfee

Floydetta “Flo” McAfee

Flo also is a wife, step-mother, entrepreneur, political activist, public relations pro, writer, photographer, and artist.  She worked on numerous political campaigns including that of the late Senator Ted Kennedy.  She worked with the legendary advertising executive Caroline Jones  (see Flo’s Blog  www.reachwingspan.com).  She served at the White House during the Clinton Administration.  And Flo has produced or held production positions on award-winning documentaries and video productions.

For more than 20 years, she has run her own communications business.   Summerland Studio is her multimedia and public relations firm with a “cross-cultural edge,” that is based in the D.C. area.  In between business, Flo  finds time to satisfy her creative yearnings.  She recently wrote and illustrated an inspirational book, Grown-Up ABCs Momma Taught Me. 

While Flo McAfee appears to be a fixer in the vein of “Scandal’s” Olivia Pope, she is more an adviser offering clients strategic solutions and thoughtful guidance to help them avoid business and branding pitfalls in today’s media driven world. Her calm, cool demeanor belies a steely discipline perhaps stemming from her military upbringing.

 “An entrepreneur must keep three things in mind:  to move beyond your boundaries; to deliver something—if you don’t, all you end up with is an idea,” Flo says.  “Finally, it is important to give back to flourish the business flow to future generations.”

FloBlogArt

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