Small Biz Boomer

Inspiring Boomer : Flo McAfee, Renaissance Woman

This was the first  blog posted  on this site in  2013.  Flo McAfee recently  published a Kindle version of her book “Grown-Up ABC’s Momma Taught Me” available on  Amazon.   The hard copy version will come out later this summer.   You can find her beautiful art works at www.floydettamcafee.com.

Flo McAfee is an army brat who has lead a very peripatetic life.  Always on the move, she grew up calling more than 20 places home during her formative years including Fort Bragg, North Carolina; Augsburg, Germany and West Point Military Academy.

Floydetta “Flo” McAfee

Flo also is a wife, step-mother, entrepreneur, political activist, public relations pro, writer, photographer, and artist.  She worked on numerous political campaigns including that of the late Senator Ted Kennedy.  She worked with the legendary advertising executive Caroline Jones  (see Flo’s Blog  www.reachwingspan.com).  She served at the White House during the Clinton Administration.  And Flo has produced or held production positions on award-winning documentaries and video productions.

For more than 20 years, she has run her own communications business.   Summerland Studio is her multimedia and public relations firm with a “cross-cultural edge,” that is based in the D.C. area.  In between business, Flo  finds time to satisfy her creative yearnings.  She recently wrote and illustrated an inspirational book, Grown-Up ABCs Momma Taught Me. 

While Flo McAfee appears to be a fixer in the vein of “Scandal’s” Olivia Pope, she is more an adviser offering clients strategic solutions and thoughtful guidance to help them avoid business and branding pitfalls in today’s media driven world. Her calm, cool demeanor belies a steely discipline perhaps stemming from her military upbringing.

 “An entrepreneur must keep three things in mind:  to move beyond your boundaries; to deliver something—if you don’t, all you end up with is an idea,” Flo says.  “Finally, it is important to give back to flourish the business flow to future generations.”